August 2022
Eagle Ridge Vineyard “Last Call Campaign”
The Challenge:
After 20 years of winemaking, Eagle Ridge Vineyard was closing its doors with substantial inventory remaining—eight locally grown varieties that needed to reach customers quickly. The campaign needed to drive urgency while honoring the vineyard's legacy and connecting with their loyal customer base.
My Approach:
Developed "The Cellar Call" campaign targeting Eagle Ridge's existing social media audience and longtime customers. The messaging balanced nostalgia with urgency, highlighting the final opportunity to purchase limited remaining stock of locally crafted wines. Campaign assets were optimized for social distribution to maximize organic reach.
The Results:
Post reach increased 129% (1.5K people)
Page reach increased 154% (1.6K people)
Became Eagle Ridge Vineyard's top-performing post of all time
Successfully moved 70% of inventory while celebrating the vineyard's two-decade legacy
July 1st, 2022 - What's your favorite blend from our award-winning wine?
July 29th, 2022 - Red or White? No matter the blend, our award-winning wine makes the perfect gift for any occasion!
June 29th, 2022 - Petite Sirah is a deep and dark red wine perfect for pairing with red meats and chocolate desserts.
July 6th, 2022 - What's your favorite blend from our award-winning wine?
July 27th, 2022 - Get a case before it's gone!
August 3rd, 2022 - Get it before it's gone!